Comix Scene: Bumbershoot No More

Bumbershoot Only in Brand Name

A lot of great things have happened in Seattle. Grunge. Coffee. Software. Amazon. And Bumbershoot, our Labor Day weekend music and arts festival. In fact, the site of the 1962 World’s Fair, now known as Seattle Center, is the site of Bumbershoot. Through it all, Seattle had managed to somehow keep a relatively low profile. It used to be known as a place you could drift away to and that appealed to countless artists and dreamers. But, in the span of a generation, it has gone from being called “the nicest place to live in America” to being called “the fastest growing city in America.” That is quite a leap and it does not come without a steep price to pay.

The Anschutz Corporation’s AEG LIVE division bought out Seattle’s beloved Bumbershoot Music & Arts Festival from local nonprofit, One Reel. Bumbershoot was an emblem of that quirky egalitarian spirit that Seattle has been known for. Last year, was the first year under the control of AEG LIVE. The price hike on tickets raised eyebrows. People noticed. Locals noticed, for sure. Here is my recap from last year.

Here’s the thing, Bumbershoot has been in need of better organization for some time. Crowds keep growing while overall entertainment, including the arts, keeps decreasing. Like it or not, the Bumbershoot that all of us grew up with is no more. It’s not a lot of quirky, authentic, indie fun anymore. There is still a glimmer of the old ghost but it’s now mostly a corporate brand. Can we turn that around? I wish we could. There is a price to pay for being the biggest–and it’s too high a price! Burning Man was once just an authentic feel good thing but no more. So too for good ole Bumbershoot. Bumbershoot no more.