Interview: Matthew “Griff” Griffin, Combat Flip Flops, and the Process of Rebuilding

An Afghan Special Forces policeman walks through a poppy field as he searches for Taliban fighters in the village of Sanjaray in Zhari district early April 26, 2008. (REUTERS/Goran Tomasevic)

It all began with the idea of combining the combat boot with the flip flop, a sort of yin and yang. More precisely, it was about finding peaceful alternatives to war.

One thing that I look forward to once the weather warms up is getting back into flip flops. They can be a haven from the world. But the flip flops that I’m wearing right now face the world head-on. These are Combat Flip Flops. They are more true to their name than you might imagine. And they represent an inspiring story about rebuilding where only chaos and destruction once existed.

Yep, the above flip flops would do anyone proud in terms of style and comfort. But there’s a lot more going on here. Every item created at Combat Flip Flops was made by people from a region that has known extreme conflict.

These fashion-forward sandals shown above are made in Bogota, Columbia. This is one of the newest items available from this most enterprising company.

The story of Combat Flip Flops began in Afghanistan when Army Rangers Matthew “Griff” Griffin and Donald Lee had an epiphany. After serving multiple deployments in Afghanistan and Iraq, they knew they could do more to help people in war-torn countries. Initially, the focus was to transform a boot factory in Afghanistan into a viable flip flop business. But, that specific plan did not work out the first time out and meant reworking one’s way back with a different product that fit that region’s particular economic base. It just meant that one initial setback led down another path. And this process has led to a venture with a wider, and ever-growing, scope.

Matthew “Griff” Griffin models The Cashmagh

Support Business, Not Bullets

I got a chance to talk with co-founder Matthew Griffin, who goes by Griff, and he proved to be very confident and enthusiastic about the future of Combat Flip Flops. At one point in our conversation, I noted the arrival of spring and how everyone is ready to venture out in flip flops. Griff’s thoughts went back to the arena of combat. It’s spring that marks the beginning of renewed conflict. And, with that in mind, Combat Flip Flops has been doubling its charitable efforts to war-torn regions all through the month of March. And you could say it has been doubling its efforts in more ways than one. What you find here is a direct link back to helping those in great need. You can listen to my interview with Griff by clicking the link below:

Do visit the Combat Flip Flops site and view the assortment of products offered like The Cashmagh:

The Cashmagh
They say you can leave Afghanistan, but it it never leaves you. Over multiple combat deployments, the shemagh became a necessary tool for shade, warmth, cover, and style. It never left the toolbox. Typically made from cotton or polyester, the standard shemagh didn’t meet our standards for a world class product. So we made one. This 100% Afghan Cashmere Shemagh was born in the mountains of Afghanistan. Produced from the finest cashmere in the world, this endlessly functional accessory shows your global perspective, open mind, and willingness to do what others won’t—support business, not bullets. Lightweight, supple, and functional, this performance cashmere shemagh is fitting from the battlefield to the boardroom. We prefer the latter.

Visit our friends at Combat Flip Flops right here.