AUDI CONNECT: TECH IS NICE BUT WHAT ABOUT THE ENVIRONMENT?

That amusing Spock vs. Spock ad for Audi, with Leonard Nimoy and Zachary Quinto competing with each other, led me to the Audi Connect ads.

I think the spokesperson for these Audi Connect ads is a very charming young woman. She can appeal to a wide audience. And the car, from what we see of it, looks pretty cool. But what exactly is the focus here? So, Audi Connect is supposed to be a jaw-dropping leap into the future? Well, far be it from me to completely dismiss something that sort of makes driving safer. Sort of. It is less of an investment of your attention to talk to your car than to navigate your phone.

But, for all the bells and whistles, the scenario in this ad finds the young woman looking for a gas station after her mom has prompted her. Gasoline? In this day and age? Why not have this forward thinking consumer in an electric car already? Well, let’s give Audi a lot of credit for working towards that. They’ll get there. But first, they just wanted to focus on the most luxurious method to find your way to a gas station on your way to Los Encinos Park.

Audi used the A3 wagon to test its electric power train, in what could be its first production e-car (Credit: Wayne Cunningham/CNET)

Audi used the A3 wagon to test its electric power train, in what could be its first production e-car (Credit: Wayne Cunningham/CNET)

Check out details on Audi’s development of its own e-cars, HERE.

Advertisements

Leave a comment

Filed under Earth, Electric Car, Environment, Leonard Nimoy, Star Trek, Zachary Quinto

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s