We live our lives and we’re not always aware of our achievements, our moments in the sun, that define us. For Leonard Nimoy, he was all too well aware of his legacy. His autobiography famously declared, “I Am Not Spock,” only to be followed years later with, “I Am Spock.” We all knew, all along, that he was Spock. This was not some burden. It simply was what it was. Pretty logical, and befitting a great actor and decent human being.
We will all miss Leonard Nimoy no longer among us. But we have his work to still enjoy. There’s that magical episode of Star Trek, “Amok Time,” written by Theodore Sturgeon, where Spock first says that famous line, along with the first time we see the Vulcan salute, “Live Long and Prosper.” He would wish that for you.
That amusing Spock vs. Spock ad for Audi, with Leonard Nimoy and Zachary Quinto competing with each other, led me to the Audi Connect ads.
I think the spokesperson for these Audi Connect ads is a very charming young woman. She can appeal to a wide audience. And the car, from what we see of it, looks pretty cool. But what exactly is the focus here? So, Audi Connect is supposed to be a jaw-dropping leap into the future? Well, far be it from me to completely dismiss something that sort of makes driving safer. Sort of. It is less of an investment of your attention to talk to your car than to navigate your phone.
But, for all the bells and whistles, the scenario in this ad finds the young woman looking for a gas station after her mom has prompted her. Gasoline? In this day and age? Why not have this forward thinking consumer in an electric car already? Well, let’s give Audi a lot of credit for working towards that. They’ll get there. But first, they just wanted to focus on the most luxurious method to find your way to a gas station on your way to Los Encinos Park.
Audi used the A3 wagon to test its electric power train, in what could be its first production e-car (Credit: Wayne Cunningham/CNET)
Check out details on Audi’s development of its own e-cars, HERE.