We here at Comics Grinder appreciate creative promotions and this one is at the top of our list: a very unique light show over London to celebrate “Star Trek: Into Darkness,” in theaters May 17, 2013, as well as honor Earth Hour. What is Earth Hour? Well, that is the World Wildlife Fund‘s annual observance to help generate awareness of conservation. As the WWF website states:
WWF’s Earth Hour is a unique annual phenomenon that focuses the world’s attention on our amazing planet, and how we need to protect it. At 8.30pm on 23 March hundreds of millions of people will turn off their lights for one hour, on the same night, all across the world in a huge, symbolic show of support.
Here is a press release about the magical Earth Hour event, March 23, 2013:
Star Trek Into Darkness
As the UK prepared to go ‘into darkness’ for WWF’s Earth Hour held in the UK this evening, Paramount Pictures is pleased to announce its support with a special ‘Star Trek’ themed light display.
This amazing light show by Paramount, in conjunction with Ars Electonica Futurelab & Ascending Technologies, saw quadrocopters fly into the night sky, forming the Star Trek federation logo beside Tower Bridge on a scale never seen before.
The event coincided with WWF’s Earth Hour at 8:30 pm. Along with key landmarks such as Big Ben, the Houses of Parliament, and The London Eye going dark, the quadrocopters turned off their glow in support of Earth Hour. To signal the end of Earth Hour at 9:30 pm the quadrocopters reformed the Star Trek logo above London’s skyline.
About WWF: WWF is one of the world’s largest independent conservation organizations, with more than five million supporters and a global network active in more than one hundred countries. We’re working to create solutions to the most serious environmental issues facing our planet, so that people and nature can thrive. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, tacking climate change and changing the way we live. Find out more about our work, past and present at www.wwf.org.uk Last year over 7 million people in the UK took part in WWF’s Earth Hour. This unique global phenomenon encourages every corner of the globe to switch off for one hour and includes iconic landmarks such as The Houses of Parliament, the Sydney Opera House and the Taj Mahal.