“Pike Up!” That’s the call to action to help secure a once-in-a-lifetime improvement to one of Seattle’s beloved landmarks, Pike Place Market. At this year’s Seattle Interactive Conference, an audience was treated to a presentation by two of Seattle’s leading agencies, Wexley School for Girls and Slalom Consulting, to discuss the campaign to complete the 40-year vision to connect the Market to Seattle’s waterfront. It’s quite a job ahead and Pike Up! is a campaign that taps into the excitement and significance of this project.