Transmedia, content that includes more than traditional text and illustrations, is still so new. Basically, it is storytelling on multiple platforms: there’s not only a book but there is video, music, games, social media, and so on. I feel it’s going to take a number of years before the novelty wears off and things integrate more naturally, if they ever do. Take this latest hybrid of book, music, and social media: “H8 Society – How An Atomic Fart Saved the World.” It does not take on the whole transmedia spectrum but it is in the same ballpark. The intent is to bring in young readers and it is designed to be ideally read on a smartphone.
This is a young adult book which has an overall upbeat and dynamic vibe to it so there’s some real potential there to attract new readers. This is a sci-fi adventure of sorts that is meant to appeal to teens. That is absolutely the demographic that is being targeted. It is clearly stated in the title, and not just the idea of farts. The idea of haters is pretty obvious. A lot of buttons are pushed, including all the usual suspects of sex, drugs, and race. The story begins with a satire on a jihadist which is odd at best. There are also scenes you can call sexist at best.
The press release describes this book as “a first-of-its-kind ‘extreme reading experience’ that marries music, graphics, and literature to tell an unforgettable story about an apocalyptic American dream.” Much more to the point, this is light entertainment or contemporary pulp fiction. It is not literature. It’s just light stuff featuring popular music. This book is sort of a contemporary version of Annette Funicello and Frankie Avalon singing in “Beach Blanket Bingo.”
Something that is strongly in its favor is that the book is punctuated with vivid artwork by master illustrator Bill Sienkiewicz of DC and Marvel Comics fame. And the music peppered throughout this story is an impressive collection of twenty-six indie songs (curated from over 4,000 ReverbNation submissions). You’ll be reading along for a while and then have the option to play a song that sort of goes with the narrative. For instance, Boomer and the gang are right in the middle of an exciting scene. To add to that reading, you may want to listen to Valora’s “Extreme.”
The story is a caper involving two rival teen gangs who must confront a global network bent on taking over the world through mind control. It’s not the most cutting-edge scenario but it gets the job done and proves to be as entertaining as any light sitcom you might stumble upon. The choice of music is fun and that’s probably the most intriguing thing about this project. From time to time, a reader, immersed in his or her own reader’s world, is open to supplemental material. If you get that right choice of song, it can have a very moving and lasting effect upon a reader and actually enhance the reading experience.
First, you need a worthwhile reading experience before you can enhance it. In the case of this book, it is what it is: a simple caper story. And maybe that’s just what some readers will want during a commute. One caveat, the creators of this book go by the name of 2Dans. They are two former MTV executives which adds to the sense of this being more of a packaged deal and less of something to take too seriously. But then, atomic farts were never meant to be taken seriously, right? Find out how you can access this book for free by visiting the official book site here.