Author: Anna Galich
When it comes to fighting for the share of a film audience, the battleground is extremely tough. However, amidst the blockbusters, period pieces, and Oscar fodder, one genre has risen above all others and against all odds reigned supreme both in terms of commercial success and cultural reception. That’s right, superhero movies provide us with some of the most lucrative and successful films in recent years, and their star is only going to continue to rise. But what does the future hold for superhero films? And will the current trajectory ever slow down?
2017 was a good year for superhero flicks. According to Box Office Mojo Wonder Woman grossed $412,563,408, and was the 3rd highest grossing film of the year, while Thor: Ragnarok achieved $312,641,320 and 7th place, and Justice League closed out the Top 10. The success shows that superhero movies are still drawing in the public and achieving box office targets. As long as the targets are being met, the studios will still continue to produce films about superheroes. The first female-led superhero movie bolstered the position for DC, with Gal Gadot’s performance as Wonder Woman being highly praised – and with that success comes a possible new subgenre for countless other female superheroes who may have been overlooked over the years.
Hope for the Future
2018 looks to continue the rise of the superhero movie genre, with Avengers: Infinity War, Deadpool 2, and Ant-Man and the Wasp providing sequels of previously successful films. Based on the eponymous villain, Venom will offer an alternate view of the Spider-Man series – which itself received a revamp in 2017, replacing Andrew Garfield with Tom Holland for the Spider-Man Homecoming origin story. Revamps are common in the genre and actually in fitting with the comic books they are based on, which regularly kill off characters, such as when Spider-Man was killed in 2012 only to be revived again. The trick the studios have to pull is to stick to the genre’s roots while finding new and exciting ways to explore superhero backstories and mythos.
But with the regurgitation of heroes in sequel after sequel (Iron Man and Captain America both have 3 films each, with appearances in crossovers and the everyone-involved Avengers films), and the retelling of the same story (Spider-Man has had 3 different actors; Tobey Maguire, Andrew Garfield, and Tom Holland in only 15 fifteen years), there leaves little space for new superheroes to change the genre up. However, one hero, whose exploits were documented in the 1986 movie Highlander, is in the pipeline for a remake. The remake will introduce newer fans to the character, who already has a fan base and in niche areas even appeared as a popular game on the homepage of Betway Casino, featured as an online slot game. The game features content from the classic franchise and can give you a sense of how popular the movie (directed by Chad Stahleski of John Wick fame) will be.
Franchise and Fans
The superhero movie continues to see a positive return at the box office due to the franchise nature of the genre. The films are based on premises, not plots, which are conducive to expanded arcs, backstories, and fleshed out worlds of characters long forgotten in comic books. As many are based on comic books, which have established audiences, and come from a genre, which also has dedicated fans, studios are more likely to produce superhero movies due to the likelihood of a higher turnout. The established fan base could explain why so many superhero films are given the green light, but easy fans wouldn’t account for the genuine financial success the films achieve.
Marvel vs DC
The Marvel vs DC battle, which dominates the comic world, and has begun to dominate the world of cinema, is another factor that keeps superhero films alive. If only one franchise existed, filmmakers could grow complacent and produce subpar stories knowing people will watch them. The healthy competition and so-called battle the companies are involved in helps keep each franchise fresh in order to stay ahead of the competition. With DC’s release of the Wonder Woman film, Marvel are already considering further exploring Scarlett Johansson’s Black Widow in her own feature. The character starred in many of her own comics, which explored the backstory revealed in Age of Ultron. The opening of major action movies to female leads provides a wealth of avenues that the superhero films can go down – just don’t mention Halle Berry’s 2004 flop as Catwoman!
The Comic Book Industry
The superhero genre of films also helps keep the comic book industry alive. By introducing fans to a character, they can then delve into the entire back catalogue of that character, and everything they have done before. Given that many started in the 1950s, fans potentially have a large amount of material to sift through, helping to build the franchise effect that keeps audiences interested film after film.
The superhero genre, after years of hard work and failed attempts, has finally solidified itself as the head of the box office and a creator of sure-fire hits. The future of the genre looks bright, and filmmakers have to just decide which aspect to focus on. While flops can still occur, the unwavering success of the last spate of films shows just how successful the genre actually can be.