Tag Archives: Starbucks

October 15, 2014 · 10:54 pm

SEATTLE INTERACTIVE CONFERENCE 2014: Starbucks and The Coffee Shop Experience

Briar Waterman, Starbucks Creative Director, Global Digital Marketing

Briar Waterman is Starbucks Creative Director, Global Digital Marketing, and he had some exciting news on how Starbucks is engaging its brand with consumers at the first day of the annual Seattle Interactive Conference, October 15-16. This is the first year that Starbucks takes its brand on a global campaign. At one point, Waterman displayed a recent collage of Starbucks locations from a promotion on Instagram. What he pointed out was that, even though the display featured some great locations, what it lacked was a key ingredient. It really needed to bring out the fact that people enjoy hanging out at Starbucks.

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Taking The Starbucks Challenge

There’s someone who is about to try to pull a Morgan Spurlock. Instead of only eating at McDonald’s, like in Spurlock’s “Super-Size Me,” this blogger is planning on only eating at Starbucks. She has set up this challenge for herself which she says is about getting more in touch with being a consumer in Western society.

So what’s left for all the rest of us bloggers? I could pledge to only eat food I buy at a supermarket. That might work since I do that quite a lot. But I also enjoy variety and I like to explore. So, I end up at various restaurants and diners and the like. I’d have to think about it.

Still, I sort of like the challenge. The blogger’s name is Beautiful Existence. Yes, that’s her real name, I just checked on her blog. And this is her blog. It will be fun to follow her exploits.