Briar Waterman is Starbucks Creative Director, Global Digital Marketing, and he had some exciting news on how Starbucks is engaging its brand with consumers at the first day of the annual Seattle Interactive Conference, October 15-16. This is the first year that Starbucks takes its brand on a global campaign. At one point, Waterman displayed a recent collage of Starbucks locations from a promotion on Instagram. What he pointed out was that, even though the display featured some great locations, what it lacked was a key ingredient. It really needed to bring out the fact that people enjoy hanging out at Starbucks.
Tag Archives: Brands
“Make it Pop!” is a much too often used phrase that has been rendered almost meaningless. But designers realize it is meant to be a request to “get your game on,” which, of course, is another overused term demanding some kind of improvement. Enjoy this inspired rant from the design firm, Killer Infographics after the jump: