Are We Ready to Say Goodbye to MAD Magazine?

Boris Johnson as Alfred E. Neuman.

Without any prompting, as natural as can be, Der Spiegel has instantly compared Boris Johnson to Alfred E. Neuman! Europe remains supportive and hip to MAD Magazine. But what about the United States, where Alfred was born? The lights will soon go out on the print run of MAD Magazine as we’ve known it since 1952. No more ongoing original work after that. Everything is being shuttered, closed down. The only thing left will be a perpetual showcase of archived items left to fill the void. Presumably, the archived edition will sputter out in print after a while. Although the official line goes like this: DC Comics, which publishes the magazine, told ABC News in a statement: “After issue #10 this fall there will no longer be new content – except for the end of year specials which will always be new. So starting with issue #11, the magazine will feature classic, best of and nostalgic content from the last 67 years.” That’s something but it pales in comparison. In the long run, perhaps the end result will be back issues living on forever on the web gathering virtual dust. Of course, MAD Magazine will live on in the memories of its devoted fans. What a sad, sad, sad state of affairs. Does Warner Bros. have such little regard and respect for such a time-honored satirical publication? Well, it doesn’t quite fit into someone’s bottom line. It’s a shame to think that Alfred E. Neuman will gradually fade away as a pop culture icon. Perhaps there’s a chance for MAD Magazine to be saved. It happened with Newsweek. Anyway, the Boris Johnson cover of Der Spiegel speaks volumes.

4 Comments

Filed under Europe, MAD magazine, Magazines, pop culture, Satire

4 responses to “Are We Ready to Say Goodbye to MAD Magazine?

  1. I’m with you. I am heartbroken about MAD magazine. I hope it can be saved. I’d kickstart in for that!

    • The big shift with ceasing new ongoing original work reminds me of the demise of Nickelodeon magazine, another opportunity for cartoonists to sell and feature their work. It was sad to see Nick mag go but it’s even sadder to see MAD cease being a living entity satirizing the zeitgeist.

  2. selizabryangmailcom

    Another piece of my childhood–disregarded, dismantled, evaporating like mist…..

    • Warner Bros can afford to keep MAD Magazine running at full speed, paying cartoonists to continue to create ongoing original work. That entire budget is but a drop in the bucket. Disney keeps Marvel Comics alive which, by all rights, would have gone bankrupt long ago.

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