Guest Review by Paul Buhle
EC Archives: Impact. Milwaukie, OR: Dark Horse, 2020. 168 pages. $49.95.
Impact Comics, which lasted only 5 issues, would be memorable if for only one story. As Greg Sadowski, the forgotten fan-biographer of artist Bernard Krigstein suggests,”Master Race,” a mere eight pages and scripted by Al Feldstein (Mar., 1955), is the masterpiece of anti-fascism but also of comic art design and execution. It enters the mind of the Holocaust survivor as he discovers, tracks down and wreaks revenge upon a human monster within the bowels of Manhattan’s subway system.
How could this humble popular art carry the weight of serious modern art, so serious that it escapes the then-current cult of abstract expressionism? This is the story worth telling.
Impact Comics (1955) may be viewed simply as a technical triumph of popular might. The story lines are taut, the art is crisp, and if we were to choose a single outstanding feature, it might actually be the coloring work of Marie Severin, master craftsperson of the field. We might also view Impact within a broader context.
Comic art, comic book art and narrative, must be amongst the most improbable subjects in all of art history. Or perhaps this was true until the recent rise of comic art studies in college courses, online journals, and Comi-Con panels bringing together living artists with aficionados. But never, since the rise of the fan world and press, has the comics field been without its own small legion of self-taught scholars and devotees, going way back to the early 1950s. In this small world grown surprisingly larger, EC publications have had a special place of honor. EC war, science fiction and above all humor publications brought traditional comic book art to its apex and….edge of demise. Impact, with only a handful of others, remains or rather retains in its best stories, a treasured sample of what might have been.
The longer backstory will be familiar to most readers, and can be noted briefly here. Comics publisher Max Gaines’s sudden death in 1949 threw his mini-empire into the hands of his widow and son. The younger Gaines, to his own surprise a shrewd and driving businessman, hired some of the great talents of the field, including of course Harvey Kurtzman, destined to transform the field of printed humor with Mad Comics and, more famously, Mad Magazine.
By the early 1950s, time was truly running out for EC comics as constituted. Congressional investigations and the imposition of the Comics Code would drive the most lucrative EC genre, i.e., horror, to the wall, and with it the whole venture of EC comics. Perhaps television would have swallowed up the field soon enough anyway? We do not know. But millions of readers, not all of them under the age of 20, were reading and buying comics of a wide variety so long as they were available, with print runs often in the hundreds of thousands.
EC became known, through nearly all its lines of merchandise, for “snap” endings, the surprise on the last page or even in the final panel, carrying the message of the story at large. Strikingly unlike its competitors, EC also had an unusual propensity for what might be called social themes. Its Sci Fi line featured the world of post Atomic war destruction, or space travel revealing some weakness—less often, strength—in human nature. (Some of the best story lines were adapted, or swiped, from Ray Bradbury.) Military history offered something almost unknown in other companies’ war comics: the tragedy faced by civilians in both sides, and the horror that might be found in the eyes even of the victorious American patriots.
In the “Age of Anxiety,” when psychoanalysis was said to have replaced Marxism or any other social reform theory as a favorite pastime of intellectuals, EC actually had its own short-lived Psychoanalysis Comics. But seen carefully, psychological issues penetrated all of EC’s lines, as soldiers, space travelers and even perpetrators of murder seemed terribly troubled, driven by urges that they finally could not control.
Bill Gaines evidently viewed the creation of Impact as a kind of bracing mechanism against the end of his little empire. Al Feldstein, the all-purpose editor also taking over Mad Magazine from Kurtzman, who resigned in 1956, was the hard-driving editor seemingly willing to take on anything, and make Impact as nearly perfect as he could. The determination by writer (often enough, Feldstein himself) and artist, shine through in one way or another on nearly every page and every panel.
ShockSuspense (1954), the earliest entry in the then-new Impact series, was closer to horror comics with violent and sometimes supernatural stories. It was also more politically dramatic, now and then. A KKK-style lynching story of Southern life substituted a bosomy white dame for a black man, but dealt heavy blows to violent prejudice. Another story showed a redneck crowd beating to death an actual veteran who did not take off his hat to salute the flag because…he was blind.
Most of the Impact under review stayed closer to the hard-hitting, small films and often live television drama of the time, where a rising business executive realizes the more rottenness of the world he has entered, or the frantic striving for domestic happiness in the suburb leads to bitter alienation and heavy drinking. The protagonists here are cheating themselves and others of happiness, cutting corners in business and life, or even by accident of some childhood trauma cutting themselves off from adult fulfillment. What remains the most vivid, in the “snap” ending, is that uncertainty of life itself in the supposed paradise of modern consumerism at its apex. And the possibility, if not perhaps likelihood, that wrong-doers will get their punishment in one way or another.
Steven Ringgenberg’s Foreword offers us a general picture of the publication within EC’s frantic efforts for life, Grant Geissman’s Introduction expertly guides us through the intentions of Gaines and Feldman as they marched through the bi-monthly schedule toward something that, as it turned out, was only a prelude to the fabulous success of Mad Magazine.
It would be almost inside baseball to note that Jack Davis, among the most brilliant of all Mad Comics artists, did all the front covers of the series, or that he was joined in the stories themselves by a distinguished crew of George Evans, Jack Kamen, Graham Ingels, Joe Orlando, Reed Crandall and of course, Bernard Krigstein. And of course Marie Severin, who was also the last of the EC bunch to live well into the 21st century.
Only those who went on to Mad Magazine, foremost Orlando, were to gain much recognition. Krigstein, who led the failed effort to unionize the field of comic book artists (publishers bought off the best talent and threatened to fire everyone else) during the early 1950s, became an art teacher and painted for his own pleasure, mostly landscapes.
Thus did a genre and its makers disappear. But not without leaving behind a legacy of sorts, and a print item to be repurposed for the next generations. Impact was first reprinted by Gemstone Publishing in 1999 and here, by Dark Horse, presented again in fine form with fresh introductory and explanatory material.
EC Comics Archives: Impact is published by Dark Horse Comics.
Paul Buhle‘s next comic, drawn by Sharon Rudahl, is a life of Paul Robeson (Rutgers University Press, October, 2020.
6 responses to “Book Review: IMPACT Comics from Dark Horse EC Archives”
Wow. Comics Grinder always has such a high level of writing and fascinating in-depth articles. Hats off to you on this one which is typical of your high quality zine.
I really appreciate those kind words of support! Comics Grinder is all about high quality content.
Comics Grinder is honored to have Paul Buhle write this wonderful review!
Extraordinary interesting! While Impact has not made any direct impact in Sweden, as far as I know, MAD Magazine does have. I was grown up with the local edition Svenska MAD, forming a lot of youngsters in my generation, born in the 50-ties, not the least me. For many years, I was away from the “MADiacs” due to family stuffs and research carrier. However, as a matured “gentleman” I have more and more turned back to the cradle, actually starting to produce satire picture and texts foremost making joke of commercials, consumerism and populism, very much emanating from of the early and huge impact of MAD Magazine.
Jernis, so nice of you to share. Yes, indeed, MAD Magazine is something all of kids breathed in like oxygen. We were amazed, amused, and inspired!