
EC Archive: Impact
Guest Review by Paul Buhle
EC Archives: Impact. Milwaukie, OR: Dark Horse, 2020. 168 pages. $49.95.
Impact Comics, which lasted only 5 issues, would be memorable if for only one story. As Greg Sadowski, the forgotten fan-biographer of artist Bernard Krigstein suggests,”Master Race,” a mere eight pages and scripted by Al Feldstein (Mar., 1955), is the masterpiece of anti-fascism but also of comic art design and execution. It enters the mind of the Holocaust survivor as he discovers, tracks down and wreaks revenge upon a human monster within the bowels of Manhattan’s subway system.
How could this humble popular art carry the weight of serious modern art, so serious that it escapes the then-current cult of abstract expressionism? This is the story worth telling.
Impact Comics (1955) may be viewed simply as a technical triumph of popular might. The story lines are taut, the art is crisp, and if we were to choose a single outstanding feature, it might actually be the coloring work of Marie Severin, master craftsperson of the field. We might also view Impact within a broader context.

MASTER RACE, original first page, March, 1955.
Comic art, comic book art and narrative, must be amongst the most improbable subjects in all of art history. Or perhaps this was true until the recent rise of comic art studies in college courses, online journals, and Comi-Con panels bringing together living artists with aficionados. But never, since the rise of the fan world and press, has the comics field been without its own small legion of self-taught scholars and devotees, going way back to the early 1950s. In this small world grown surprisingly larger, EC publications have had a special place of honor. EC war, science fiction and above all humor publications brought traditional comic book art to its apex and….edge of demise. Impact, with only a handful of others, remains or rather retains in its best stories, a treasured sample of what might have been.
The longer backstory will be familiar to most readers, and can be noted briefly here. Comics publisher Max Gaines’s sudden death in 1949 threw his mini-empire into the hands of his widow and son. The younger Gaines, to his own surprise a shrewd and driving businessman, hired some of the great talents of the field, including of course Harvey Kurtzman, destined to transform the field of printed humor with Mad Comics and, more famously, Mad Magazine.
By the early 1950s, time was truly running out for EC comics as constituted. Congressional investigations and the imposition of the Comics Code would drive the most lucrative EC genre, i.e., horror, to the wall, and with it the whole venture of EC comics. Perhaps television would have swallowed up the field soon enough anyway? We do not know. But millions of readers, not all of them under the age of 20, were reading and buying comics of a wide variety so long as they were available, with print runs often in the hundreds of thousands.
EC became known, through nearly all its lines of merchandise, for “snap” endings, the surprise on the last page or even in the final panel, carrying the message of the story at large. Strikingly unlike its competitors, EC also had an unusual propensity for what might be called social themes. Its Sci Fi line featured the world of post Atomic war destruction, or space travel revealing some weakness—less often, strength—in human nature. (Some of the best story lines were adapted, or swiped, from Ray Bradbury.) Military history offered something almost unknown in other companies’ war comics: the tragedy faced by civilians in both sides, and the horror that might be found in the eyes even of the victorious American patriots.

Artist Bernie Krigstein taps into the zeitgeist of an anxious era.
In the “Age of Anxiety,” when psychoanalysis was said to have replaced Marxism or any other social reform theory as a favorite pastime of intellectuals, EC actually had its own short-lived Psychoanalysis Comics. But seen carefully, psychological issues penetrated all of EC’s lines, as soldiers, space travelers and even perpetrators of murder seemed terribly troubled, driven by urges that they finally could not control.
Bill Gaines evidently viewed the creation of Impact as a kind of bracing mechanism against the end of his little empire. Al Feldstein, the all-purpose editor also taking over Mad Magazine from Kurtzman, who resigned in 1956, was the hard-driving editor seemingly willing to take on anything, and make Impact as nearly perfect as he could. The determination by writer (often enough, Feldstein himself) and artist, shine through in one way or another on nearly every page and every panel.
ShockSuspense (1954), the earliest entry in the then-new Impact series, was closer to horror comics with violent and sometimes supernatural stories. It was also more politically dramatic, now and then. A KKK-style lynching story of Southern life substituted a bosomy white dame for a black man, but dealt heavy blows to violent prejudice. Another story showed a redneck crowd beating to death an actual veteran who did not take off his hat to salute the flag because…he was blind.
Most of the Impact under review stayed closer to the hard-hitting, small films and often live television drama of the time, where a rising business executive realizes the more rottenness of the world he has entered, or the frantic striving for domestic happiness in the suburb leads to bitter alienation and heavy drinking. The protagonists here are cheating themselves and others of happiness, cutting corners in business and life, or even by accident of some childhood trauma cutting themselves off from adult fulfillment. What remains the most vivid, in the “snap” ending, is that uncertainty of life itself in the supposed paradise of modern consumerism at its apex. And the possibility, if not perhaps likelihood, that wrong-doers will get their punishment in one way or another.
Steven Ringgenberg’s Foreword offers us a general picture of the publication within EC’s frantic efforts for life, Grant Geissman’s Introduction expertly guides us through the intentions of Gaines and Feldman as they marched through the bi-monthly schedule toward something that, as it turned out, was only a prelude to the fabulous success of Mad Magazine.

Excerpt from MASTER RACE, known as “The Citizen Kane of Comics.”
It would be almost inside baseball to note that Jack Davis, among the most brilliant of all Mad Comics artists, did all the front covers of the series, or that he was joined in the stories themselves by a distinguished crew of George Evans, Jack Kamen, Graham Ingels, Joe Orlando, Reed Crandall and of course, Bernard Krigstein. And of course Marie Severin, who was also the last of the EC bunch to live well into the 21st century.
Only those who went on to Mad Magazine, foremost Orlando, were to gain much recognition. Krigstein, who led the failed effort to unionize the field of comic book artists (publishers bought off the best talent and threatened to fire everyone else) during the early 1950s, became an art teacher and painted for his own pleasure, mostly landscapes.
Thus did a genre and its makers disappear. But not without leaving behind a legacy of sorts, and a print item to be repurposed for the next generations. Impact was first reprinted by Gemstone Publishing in 1999 and here, by Dark Horse, presented again in fine form with fresh introductory and explanatory material.
EC Comics Archives: Impact is published by Dark Horse Comics.
Paul Buhle‘s next comic, drawn by Sharon Rudahl, is a life of Paul Robeson (Rutgers University Press, October, 2020.


















Paul Buhle on Comics: Lafler at Large
Steve Lafler’s 1956: Sweet Sweet Little Ramona
Stephen Beaupre and Steve Lafler’s 40 Hour Man
1956: Sweet Sweet Little Ramona. By Steve Lafler. Cat Head Comics, 2020. $9.95.
40 Hour Man. By Stephen Beaupre and Steve Lafler. Manx Media, 2006. $18.00
Guest Review by Paul Buhle
Steve Lafler’s themes and art work take us back, at least, to the Alt-comics of the 1980s-90s but in form and content, back further still. He’s an original, by any standard, whose inspiratino hails to the glory era of the Underground Comix and the downslide that followed and followed and followed. Not entirely unlike Peter Kuper, Lafler got himself and family to Oaxaca, Mexico, for years at a time, using local influences and themes for his volume Lucha Bruja.
He has offered us helpful information about an earlier influence, explaining not only 1956 but an earlier, out of print whopper Bughouse (issued also as a set of three volumes) on the lives of jazz musicians, depicted most curiously as insects of various kinds. Lafler’s father, a garment center buyer of the 1940s-50s, swam metaphorically in a world of hard-selling and mostly Jewish middle-men, hustling between manufacturers and buyers. Noir screenwiter Abraham Lincoln Polonsky captured them perfectly in the film I Can Get It For You Wholesale (1951), more recently revisited as the husband of the lead character of streamed television’s “The Marvelous Mrs Maisel.”
Sweet Ramona!
Never mind. In Lafler’s reconstructed world, a prime interest, bording upon obsession, is the jazz of Manhattan’s 52nd St, then at its apex, and the hipsters who hung out there, interacting with the salesman. Dizzy Gilespie, Thelonious Monk and so many other marvelous musicians could be heard on any given night, and among them, players who would jam for hours after closing at practially any location. The multiracial hangers-on, Latina or Black, work the angles, mainly providing a portion of the sex trade while taking in the music. In this case, the Ramona in question is also Ramon. They get into trouble and get out again, as much as possible in this 54pp, with more to come in later installments.
Does it have the feeling of the real thing? Yes, at least metaphorically so, within the natural limits. The businessmen seem less cut-throat and lacking the New York, Yiddish-heavy accents of the more colorful part of the trade, but so what? It’s Lafler’s version. His hipsters are likewise his own creation, but not far from what we can learn from scholarship of the time and place.
The typical mindless office meeting.
I am more drawn to 40 Hour Man, for which he supplied only the illustrations. The writer notes his debt to Harvey Pekar, a debt both fascinating and curious. A collaborator of mine during the final decade of his life, Harvey had a unique approach to almost everything. He made daily existence in a heavily ethnic, most declining blue collar city seem entirely real, from job to home life. But it should be noted that Harvey’s 35 years as a file clerk at the VA hospital gave him a centering, stabilizing place in life. He was a good file clerk and proud of it. Our protagonist in 40 Hour Man is the opposite.
Here we have a steady romp from one bad job to another, always at about the minimum wage, in the neoliberal American economy of the 1980s-90s. Alienation is the name of the game, and if 1950s writers introduced the idea to the public (Karl Marx had written about it in his youthful 1944 manuscripts), our protagonist is living it day by day and hour by hour. He is no struggling proletarian with a vision of workers’ triumph over capitalism. He just wants to get along while doing as little as possible, and the jobs encourage, even demand, such a response. He also wants to drink and get high, something easier to achieve by moving from job to job, sometimes leaving, jsut as often getting fired.
His adventures fascinate, but what fascinates more is the bullshit character of the jobs and the management that appears almost as lost as the protagonist. Like the sometime higher-level employees of the popular British comedy “The IT Crowd,” they sit at their desks, sometimes give or accept “directives,” and also try to get through the day, nevertheless setting themselves off notably from the proles who have no desks and mainly move product from shipping floor to transport.
Sometimes the protagonist has rather more stimulating work, like clerking at a record store or even playing intern in a local radio station. No job looks like it will last, and none do. Our hero has no real aspiration beyond getting through the day or week, and this goes on until he meets the fictive and real woman of his life. By the end of the book, he seems to have removed himself from the Karmic Work Cycle, and we don’t need to know how.
The joy of this book is more visual than literary, although both are appealing. Lafler seems to me at his peak in adapting his comic drawing to the text. The antic ambles could be traced back to Abbott and Costello or Laurel and Hardy, and for that matter Charlie Chaplin, to name only a few movie heroes. Everything that can happen more or less does happen, although the update has more drugs and alcohol than hardly ever allowed in film until the age of the screw-up The Cable Guy.
Paul Buhle
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