Hasbro’s current Marvel Legends packaging features multiple plastic elements that the company plans to eliminate. (Photo credit: The Pop Insider)
Depending upon your level of participation, one aspect of pop culture that could be high on your radar is collecting. Let’s focus on action figures. Hasbro, with a forward-looking approach to the environment, will be doing away with plastic packaging for its action figures. Let that sink in. Is this something that makes you jump up? An excellent story on this can found over at Pop Insider.
Seriously, even the most casual observer can appreciate how pretty, and safe and secure, a collectible figure looks encased within its hermetically sealed world. Yes, if you didn’t know, collectors love that. Most collectors want the action figure to stay in the box! Sure, they claim to enjoy a nice debate over it. But, no, most of them want the darn thing to stay out of harm’s way and not have to endure the ravages of time in any way, shape, or form like us mere mortals.
But all collectors of some of the most coveted actions figures will need to adjust. Hasbro is the prime source, the undisputed champ. So, folks will need to give this a little think. One of the first road blocks that could trigger some trauma is having to deal with the fact that, without the plastic packaging, a potential buyer can’t inspect the product before buying! No more plastic see-through windows! Then there’s the ultimate conundrum, once the toy is purchased, do you still just leave it in the box, not really knowing what lies inside, or do you dare open the box and actually handle it, risking it being compromised in some way? It becomes a philosophical question, for some people, doesn’t it? Should we all do our part to save the world or are we better off focusing on saving the mint condition of a collectible action figure?
For me, if I were to purchase a collectible figure, I would try to get a look at it before I bought it and then I would plan to display it out of the box. I’d buy a collector’s cube and display it that way. But, most likely, I wouldn’t buy a figure in the first place. I don’t rule it out though. Some of these figures are definitely charming. I don’t think they add up to a viable investment. Maybe everyone just needs to relax and take it all in stride. Buy one of these items, take it out of the box and never plan to sell it, just display it in your office. All this is assuming that you’re an adult collector. If you’re a kid, then tear open the box already and get on with life! Who is buying these figures the most, the adults or the kids?
It will be interesting to see how things develop as this plastic packaging is phased out in the next two years. With just the adult market in mind, is there perhaps some biodegradable plastic that can replace the plastic currently used for those essential windows on the display box? All this makes my head spin since, if you stop and consider the position of most, if not all, adult collectors, this plastic packaging will never be thrown out! The whole point, for just about every collector, is to leave the figure in the box! Also, keep in mind, the figure itself is made out of plastic!
Hold the Plastic!
