IndieFlix CEO Scilla Andreen gave a lot of thought and heart to her presentation at the Seattle Interactive Conference. It was definitely one of the best at this year’s SIC. She literally has enough material to do numerous talks and she played off that fact by bringing up one subject, talking about it, and then moving along to another saying that she could really focus on that only to move on to another. It was all masterfully done and quite entertaining. At the heart of it all, Andreen was talking about empowerment. You could say her journey began with empowering herself and how that led her to help others do the same.
We’re undergoing a sea change right now. Women are making inroads that seemed untenable only a few short years ago. At one point, Andreen teased out the idea that we will be seeing a significant change very soon with a Madam President and then she quickly moved along since, as I say, there is much to cover. First off, IndieFlix is doing very well by all the filmmakers who have work up for sale or rental. The RPM payment system that IndieFlix uses pays creators revenue per minute viewed. That is the best method to use and is in pace with how we consume content. Then there is the IndieFlix Foundation that brings home the company’s goals to help support the community through public screenings of activist and educational films. One such IndieFlix-backed film is “Screenagers,” about Millennials and tech.
Consider the title of Andreen’s talk: “To Hurt, to Triumph and to Be Human: Expressing Our Humanity Through Technology.” Andreen not only meets her goal of providing insightful examples of how technology affects us, she takes it a big step further by sharing a personal story. Gently, she peels back the story of her daughter, Rashel, an independent thinker who chose to embark on a career in the coffee business in Ireland. Then the news comes back to Andreen that Rashel has cancer. Andreen turns to the emergency crowdfunding site, GoFundMe. The response is stunning. In a brief time, the family’s goal is more than doubled. But Rashel ultimately passes away. Again, the online response is overwhelming and speaks to the spiritual potential of digital life.
The whole time, Andreen tells her story in a conversational yet very direct way. “The most engaging marketing is honest, not perfect, not slick,” says Andreen. In this way, I’m sure, life can be lived and things can emerge organically. I’ll tell you one thing, letting go and trusting one’s instinct is what has led to Rashel to live on through #ForRashel, an ongoing campaign in support of early detection.